An individual's associations generally overpower their cultural associations. This makes it difficult for creators to predict what associations any particular user will have toward a design.
A minor element in an environment can dramatically alter the perception of the environment, even totally reversing a previously held impression.
A user can have a totally different reading of a design than that intended by the creator, as the user detects patterns in the design of which the creator was unaware.
Psycho-maths Respond to Denunciation by True Mathematicians
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