Associations with experiences that are "part of the human condition" are seldom easily predictable. Although the designer can rely on the user having experienced these patterns, the cultural and personal associations that develop around them are varied and often inverted or subtly twisted as cultural borders are crossed.
The designer must qualify the nature of the experience or accept that the entire range of ideas surrounding the experience will be brought into the design, and will possibly interact with the intended meanings. In return for this lack of control, universal experiences often confer an impression of mysticism due to their "essential" nature.
Document Name: tc.assoc.universal.htm
Copyright (c) 1997 -- Mike Fletcher
Reproduction for other than personal use prohibited without express written permission from the author.